Progress

Nokia announced that in the wake of the success of some of its product rivals like the Motorola Razr and the LG Chocolate, it will start giving its new phone models actual names, as opposed to model numbers. It’s mind-boggling to me that it’s taken people this long to figure out what seems to me to be the most basic of lessons: people won’t buy what they can’t pronounce, let alone remember.

Now if only Motorola, who arguably started the phone naming trend with the Razr, and continued it with the Rokr and Pebl, would buy a vowel and/or a dictionary.

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