iTunes Movie

As the major labels and studios are learning, you can adapt, or you can become road chowder. Toronto-based Lion’s Gate film is positioning itself squarely in the former category — potentially as the first major production company to offer its feature film offerings online through iTunes.

The question, really, is what’s the downside? Why has it taken this long?

Answer: most of these execs are yesterday’s men.

Jon Feltheimer, Chief Financial Officer of Lionsgate Films has confirmed that the company has reached a deal with Apple to distribute full-length feature films via iTunes, most likely by the end of the year.

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